THIS AIRLINE DOES IT RIGHT

The Human Resource Department of WestJet Airlines must be reading my book VERRY BERRY EXTRA-ORDINARY. How else did they find out about “my secrets”?
Secret No.1 It doesn’t matter WHAT you sell, it matters HOW you sell it!
Secret No. 2: It doesn’t need to cost money to become extra-ordinary.
Secret No.3: Just be creative!
Secret N.4: You only need to concentrate on one item only to make you special!
http://www.amazon.com/VERRY-BERRY-EXTRA-ORDINARY-Recipies/dp/1460203690/ref=sr_1_fkmr2_3?s=books&ie=UTF8&qid=1360543398&sr=1-3-fkmr2&keywords=very+berry+extra-ordinary

When I flew home this morning, the ground crew plus flight attendants of WestJet had us passengers all smiling; from the first boarding call to their final farewell on the plane.

What did they do to make us all laugh? They didn’t wear silly uniforms, they didn’t dance, they didn’t hand out little presents, all they did was…changed their tone of voice during their announcements and added some sparkly bits and pieces to their presentations!

Would you like to read an example?

Instead of the usual, monotone boarding announcement, “Ladies and gentlemen, please come to get …bla,bla,bla.
This lady dressed up her announcement like this (you need to read the following with attitude and FUN in your voice):

“Ladies and Gentlemen, flight No 234 to Abbotsford has a new check – in gate. Please come to gate B. B for Bruno, Beatrix, Bernice. Do you see the lady in her bright yellow vest, – the one waving at you- yes that me. If you want to get to Abbotsford you need to come and see me!”
“Do we have any little WestJetters whose parents want to get on board first? Kids, grab your parents and come on up!’
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Inside the cabin it went something like this:
“Hello Ladies and gentlemen, we are flying to Abbotsford and we are taking you with us. This is flight No….

We would be very surprised if you actually paid attention to our safety demonstration, but if you do, we would very much appreciate that.”
‘This comfortable Boing 737 has fashionable floor stripes which will illuminate in case of an emergency.”
When the flight attendant demonstrated the oxygen mask we heard this :'” You too can look this beautiful if you pull the straps to tighten the mask””Brilliant, brilliant, brilliant! By slightly changing their tone of voice, by adding a few silly words, the whole plane was listening!

It doesn’t cost anything to stand out from the crowd! Good job West Jet Airline.
(I wonder how many books they bought…)

Home Sweet Home, It is great to be back on top of our rock.
See ya tomorrow!

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NETWORKING the OLD FASHIONED WAY

I unleashed the beast – aka myself! The mission of  controlled exposure has begun. So far I had no dinner, late dinners or rushed dinners on a daily basis. Our youngest son got early good night kisses from me because his mad mother was off networking, socializing and spreading the good news of her arrival around the lower mainland area!

Along the trip I met some amazing women- and they all know about my book now! Yes, I still do it the old fashioned way, I mingle and talk about my project face to face. For the cyber exposure I need to get myself an IT marketing guru. For now, personal contact has to be enough!. Let me give you a quick account of what happened.

Monday: I met with a couple who tempted me with a brilliant business opportunity – in my own time, with fantastic monetary rewards! Of course I went, how can I say no to ‘brilliant?’ Dominic smelled multilevel marketing from a mile away! But I went anyway, just to prove him wrong.

Do I need to spill it out? Dominic was right (as usual). Yes it was multilevel marketing; and no, I am not interested in selling insurance (of all things) to my new friends.

Verdict: Petrol money and time wasted! I gave them my card, but they didn’t look like a couple who would enjoy a good read about ‘mother-preneurialship’. They love their network-insurance-marketing too much! Serves me right- why did I fall for that cheesy éasy money’pich anyway!

Tuesday: Monthly meeting of Golden Ears Writers club! Now, this is more my cup of tea. This presentation was all about the right and wrongs of writing for magazines!

Verdict: Time well spent! Bonus point, I connected with the presenter, a successful writer!

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Wednesday: Meet-Up group in White Rock to LoveLaughInspire! The location itself was a bit out of my way, – but the reward was / is fantastic! See, good things come to those who will travel…(I just made that up). White Rock definately offered their best; it became a night to remember! We spent an evening of laughter, fun filled , deep and meaningful conversations together! The ladies even bought my book!

Verdict: Petrol money and time well spent!

Thursday: Heart Link Network group here at our local community! Guess whom I sat next to on the couch? An independant consultant from the same insurance company I mentioned above! It’s a small world after all!  Meeting her made me laugh, there must be a lots of unhappy folks out there in need of a new or different insurance!  To tell you the truth, it wasn’t as heartfelt and warm as on Wednesday; this was a business group, not an inspiring, loving, laughing meet-up. Nevertheless, we laughed and we shared our stories. It was as interesting as on Wednesday, just more business like! Now I know what mothers do in their free time, e.g. they design jewellery, they heal, they organize homes, they consult on colours, they design wegpages or they work with multilevel marketing companies… the list goes non!

Verdict: Time well spent and yes, they know about my book now, Here are the extra bonuses: I will get a free make-over on Monday from one of the Mary Kay ladies and won myself two tickets for a fun, glam Oscar night at our local arts studio! Ladies, I will be back!

Friday: The choices for today are a) watching 24 on tv or b) watching the musical 9 to 5 at Garibaldi High School. All I need to do is decide where to meet more innocent people I can talk to about my book!

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A BABY SHOWER for my BOOK

Any excuse will do to have a party! Our latest excuse was the official launch of my book VERY BERRY EXTRA-ORDINARY, We opened our house to our new friends and acquaintances to celebrate the ‘birth’ of my new baby.

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As you may all know, there is a big difference between talking about a project you really want to do and actually doing it! One of the best feelings ever – to me that is – is to present your finished project to the world. Nearly 16 years ago we celebrated our first baby shower for our first ‘bundle of boy’.

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This time around my ‘bundle of joy’ was presented in the shape of an easy to carry, non crying, beautiful looking rectangular book! One of the less pleasant side effects from 16 years ago were my lactating boobs; this time around, my front stayed try!

Here we go again, like the previous three times with our children, I am facing the huge responsibility to make sure this baby can stand on his own two legs one day! I want to make sure the book can bring joy, happiness and inspiration into other people’s life.

Let’s face it, if your health permits, everybody can have a baby. Conceiving a child is not the problem; to çreate’ responsible, loving, caring, independent individuals out of these babies is the challenge!

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My fourth baby was my coffee lounge in The Netherlands. The same concept I just wrote about applies to running a business: Lots of people can and will open up their own enterprise. This is not the challenge – the challenge is to create an ongoing, profit making, much loved and much talked about business out of your original idea!

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Just like my children, my book is out there – in the wide, open, scary, whacky and exciting world. My kids are exposed to the real life adventures here in B.C. whereas my book is floating around in the big wide cyber world of online book retailers.This is  exciting and scary at the same time! Why? From now onwards I am exposed!  I put myself, willingly, at the mercy of every ready who is willing to give this book a shot! From this moment onwards I am an open target to every comment ranging from ‘loved it’ to ‘forget about it.’

Writing this book wasn’t the hardest part – today is the day the real work and challenge begins! I need to get out into the world to connect, communicate and inspire every living soul who is willing to lend me an ear.

This reminds me of the saying “If it’s easy, everybody would do it.” Oh so right, everybody can write a book- but how many of us have the stamina, determination and character wit to see this thing through till the end? Until (in my case) it hits the no. 1 spot in one of my categories on Amazon.com?

Oh well, ce la vie! Here we go again. I am ready to take the plunge. I also know I need to do this on my own- but, is there a chance you can help me?

Do you have any advice, tips, strategies, stories or wisdom to share when it comes to book promotion? Please, let me hear from you! Share your pearls of wisdom with me! I really appreciate your help! Thank you! Thank you!

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There Is No Such Thing as a Boring JOB –

 It is you who is boring!

Tony Robbins said this!

A very long time ago I heard him speaking about the connection between a positive                                                       attitude and enjoyment at work:   “We are in charge of our own job satisfaction and enjoyment at work.”                                                                                                                                                                                            I believe him!  Therefore, his pearls of wisdom have been my credo for at least two decades;                                                a mantra to get me through some mind numbing tasks.                                                                                                           As you  know, fame and fortune hasn’t come by – yet!                                                                                                                 The summer job is over and I decided to fill up my bank account doing part time                                                                       work as a “Brand Ambassador”.

On Sunday I represented a well-known Canadian drugs company who offers a                                                                     supplement line for women during’ different stages in their lives’!

Where: A well known Canadian Drugstore                                                                                                                                    Location:   Coquitlam                                                                                                                                                            Time:   Sunday morning 10-2pm                                                                                                                                        Weather condition: Rainy, cold and miserable                                                                                                               Task: To raise awareness among the female shoppers for these supplements!

Equipped with my fold-up demonstration table, the store manager                                                                                         positioned me at the corner of the vitamin isle – but somehow I ended up                                                                                  stuck in between the ‘magic-touch nail dryer’ and the new line of gift stockings.

I had nine products on offer and a savings initiative of adding 2000 points to the                                                        customer’s shoppers- savings card if they purchase one of the supplements.                                                                       (Canadians love their bonus points! They redeem them for ‘free ‘stuff later on!)

I don’t  know if it was the weather, the time of day or the day itself, but hardly                                                                            anybody was around during my 4-hour shift.                                                                                                                        Especially the vitamin aisle was deserted for the longest time!

All in all, I feared the worse: Boredom might set in!  Four hours can be a                                                                             very long time if you have nobody to talk to.The voice of Tony became alive in                                                                      my head: “There is no such thing as a boring job. It is up to you to make it interesting!”

I  memorized nine different instruction lists, the main ingredient lists and                                                                          benefits of these nine supplement bottles.  I was so focused and so keen to put my                                                                  knowledge to the test that the first question of the day totally caught me off guard:                                                                   “Where do I find the umbrellas please?”

My product line is designed to help women to get through the first                                                                                        signs of menopause, helps to relieve symptoms of PMS, enhances sexual desire,                                                                   promotes healthy hair, skin & nails to name a few.                                                                                                               That meant, any men wandering down the aisle were rendered ‘unsuitable’ due to their gender alone.

The few teenage girls I saw were still too young to worry about                                                                                             “abnormal cell growth in their breasts”.

The ladies of desirable age let me knew that                                                                                                                          ‘they were swallowing way too many pills already’. Or, they knew exactly                                                                               which brand they were looking for and didn’t want to switch                                                                                                  from the known to the unknown.

If I didn’t want to experience job boredom and render to the                                                                                                     fact that I am boring, I had to come up with a rescue plan:                                                                                                          I changed my approached and abandoned my post at the                                                                                        vitamin/supplement aisle and moved to the front of the store.                                                                                                Positioned at the corner of ‘Beauty’ and ‘Parfumerie’ I handed                                                                                            every ‘suitable ‘woman a flyer  (“Ï know how to keep a job interesting, I am Not boring”)!

I started moving around, changing my position and finally, time went by much faster.                                                                                                                                                                                       And thank God for the elderly gentleman who needed my help to find the                                                                           chips in the long container’. Or the girl who was desperate                                                                                                          to locate digestive cookies, covered in    chocolate.                                                                                                                                                                                        It took all my imagination, creativity, sense of humour                                                                                                      and good attitude to make something extra-ordinary out of this somewhat dire situation!                                                                                                                                                                                      I fought for four hours – and I lost.  But sometimes,                                                                                                                    a woman needs to listen to herself and render to her own judgement:                                                                                         I did my best, I had a good enough time, but still, it was boring!                                                                                             Over the years I discovered that yes, sometimes tasks we are performing are boring!                                                         This is a simple fact of life!                                                                                                                                                   And, it has nothing to do with our attitude towards the job.                                                                                                            Boring is boring!  But I also discovered,                                                                                                                                     ‘doing a job can be boring, but that doesn’t mean I am boring!’

 

There is a Sucker Born every Second

My book has arrived for its first proof read- slowly but surely I am moving towards publication date! It is exciting and very scary indeed. For the previous five months I have been bombarded (I really MEAN bombarded) by US based marketers with their free telesiminars, video calls, and free subscriptions, free listen –ins etc. All in the name of book promotion to the masses! Three hundred million people across the border are reasons enough to listen to the tips and tricks of these master marketers.  I have to know what makes American tick!                                                                                   This is what I learned: By far the most important, single item on the list is to have a good sob-story to share.                                                                                                                              Oh these Americans, they still LOVE the old fashioned “From Rags to Riches” tale.  If you want to connect, to really connect and gain credibility in the American market you should have risen like a phoenix from the ashes – e.g..

Escaped a destructive husband and marriage.

Survived a near fatal car crash.

One should have been broke, bankrupt or nearly broke with maxed out credit cards.

One should have experienced the death of a loved one.

Other good topics are being evicted from the house, become unemployed, lived on the street, being a single parent…

Now I begin to panic:  What happens if you Don’t have a story to tell? What about if your story is about ‘the deep desire to follow your heart’, and your only life motto is “to JUST DO IT” (Nike, I love you for this slogan).

Very soon I will find out if  “Only a sad story is a good story” Or if I will stand a chance in the US market with my “happily married, three children, fun life story”.  One thing is still for sure, none of these ‘suckers’ will get my money!

My husband is deeply concerned that I will eventually break down and will part with my money to get the help they promised. As I said in blog “ Ïmpulsive Decisions, write a book & shrink my waist, I don’t believe in short cuts. In order to reach the No.1 spot on Amazon .com I actually want people around the world to read my book and recommended it to their friends- i.e. the old fashioned way. It may take much longer than any tried and tested road map from Mr. Marketer, but at least it is honest and much cheaper.

On this note I will raise my glass to every wonderful, unique individual out there who prefers to explore the path of the unknown without the help of an expensive guru! The road ahead may be more bumpy, but at least it is your own!

Prost to being extra-ordinary!