My book has arrived for its first proof read- slowly but surely I am moving towards publication date! It is exciting and very scary indeed. For the previous five months I have been bombarded (I really MEAN bombarded) by US based marketers with their free telesiminars, video calls, and free subscriptions, free listen –ins etc. All in the name of book promotion to the masses! Three hundred million people across the border are reasons enough to listen to the tips and tricks of these master marketers. I have to know what makes American tick! This is what I learned: By far the most important, single item on the list is to have a good sob-story to share. Oh these Americans, they still LOVE the old fashioned “From Rags to Riches” tale. If you want to connect, to really connect and gain credibility in the American market you should have risen like a phoenix from the ashes – e.g..
Escaped a destructive husband and marriage.
Survived a near fatal car crash.
One should have been broke, bankrupt or nearly broke with maxed out credit cards.
One should have experienced the death of a loved one.
Other good topics are being evicted from the house, become unemployed, lived on the street, being a single parent…
Now I begin to panic: What happens if you Don’t have a story to tell? What about if your story is about ‘the deep desire to follow your heart’, and your only life motto is “to JUST DO IT” (Nike, I love you for this slogan).
Very soon I will find out if “Only a sad story is a good story” Or if I will stand a chance in the US market with my “happily married, three children, fun life story”. One thing is still for sure, none of these ‘suckers’ will get my money!
My husband is deeply concerned that I will eventually break down and will part with my money to get the help they promised. As I said in blog “ Ïmpulsive Decisions, write a book & shrink my waist, I don’t believe in short cuts. In order to reach the No.1 spot on Amazon .com I actually want people around the world to read my book and recommended it to their friends- i.e. the old fashioned way. It may take much longer than any tried and tested road map from Mr. Marketer, but at least it is honest and much cheaper.
On this note I will raise my glass to every wonderful, unique individual out there who prefers to explore the path of the unknown without the help of an expensive guru! The road ahead may be more bumpy, but at least it is your own!